What is the primary focus of applied anthropology?

The primary focus of applied anthropology is on understanding and alleviating human problems. This branch of anthropology is concerned with using anthropological knowledge and methods to address real-world issues and improve the well-being of individuals and communities. Applied anthropologists often work in various fields, including public health, education, environmental management, and social justice, where they can apply their skills to identify problems, conduct research, and develop solutions that are culturally appropriate and effective.

By focusing on practical applications, applied anthropology seeks to make a tangible impact on society and contribute to the welfare of diverse groups. This contrasts with other aspects of anthropology that may prioritize theoretical development, historical documentation, or the examination of past societies, which although significant, do not directly aim to address contemporary social challenges in the same proactive manner.